Beau brings the effectiveness of pharmaceutical skincare into natural cosmetics. Many conventional lip products contain plastic-derived chemicals, and we wanted to create an alternative. Now that's finally possible thanks to a bio-based dexpanthenol (provitamin B5) that only became commercially available last year. Previously, this ingredient — commonly used in pharmacy products for wounds and cracked skin — was only available in synthetic formulations. Now, for the first time, it's available in a form approved for natural cosmetics.
D-panthenol is a dream ingredient for dry and chapped lips. In the skin, D-panthenol converts into pantothenic acid, which supports the skin's natural renewal processes. It effectively binds moisture, strengthens the skin barrier, soothes irritation, and promotes skin repair. This makes D-panthenol especially effective for treating dry and damaged lips. Its soothing, moisture-binding properties make Beau exceptionally nourishing and restorative.
Although Beau is a lip balm, it also works beautifully on skin with healing wounds. For example, freshly tattooed skin can be treated wonderfully with Beau. The product is also suitable for children. Beau is Ecocert-certified, vegan, and suitable for sensitive skin. It also works beautifully under lip makeup: lip color adheres well to the balm and stays in place.
We want to raise awareness about the ingredients used in lip products, because a significant portion of them ends up in your mouth. Have you ever thought about the fact that you're essentially eating your lip makeup? Many consumers also use medicinal creams on their lips that are not intended to be ingested.
Plastic has already been found in human blood, lungs, placentas, blood vessels, and brains. Researchers still don't fully understand the health effects of microplastics, but microplastics accumulating in blood vessels have been linked to changes observed in Alzheimer's disease. There are also concerns that microplastics may disrupt hormonal function.
But Beau isn't quite here yet (a mockup above) — we need your help to make it happen! Beau's formula and design are fully ready, but in order to start production, we need 2,500 pre-orders.
Even though we've received international recognition and Blank& has been featured in publications such as Vogue and Harper's BAZAAR, we are still a startup that's just over a year old. In Finland, it's difficult for new companies to secure financing in such an early stage. We don't want that to slow down the growth of the brand, which is why we need you — our Blank& community.
Today, on May 28, we launched Beau's pre-sale campaign with the goal of raising €50,000 to begin production of the lip balm.
Here's how the campaign works: when you pre-order the product now, you secure yours among the very first batch and get it at half price. Beau will retail for €19.90, but during the pre-sale, you can get 2 products for €20. The perfect gift idea: one for yourself, one for a friend.
PREORDER BEAU HERE!
Help us create unique, plastic-free cosmetics and order Beau to make it happen. The product will arrive no later than December 2026 — just in time for winter, when Beau will be a lifesaver for your lips.
P.S. In the unlikely event that we do not reach our funding goal, your €20 purchase will automatically become a €40 gift card to the Blank& online store.
